There is plenty of good advice for managing a popular
Facebook Page and to build a long-term community. There are a few simple tips
that are usually overlooked but are fundamental for running an appropriate
Facebook Page. Facebook Page itself is almost a shorthand for running social
media presence altogether. It is still a unique way that most of us get in our
head. There is no tested and tried, a right and wrong method to it. Check out
these fantastic tips and tricks given below:
1.
Put an attractive cover photo
The picture should be amazing. It can be a landscape, imagery,
etc.
Along with the image, put a subtle banner saying “Its
fantastic to enjoy a white winter in the Smoky Mountains.” Many options are
available for creating awesome cover photos. Try putting a Creative Embedded
Profile Picture too. Incorporating a profile pic along with the cover photo is
something anyone would love to see. Try to keep both the pictures subtle and
soft-spoken.
2.
Write for the newsfeed and not for
the wall
Whenever you write an update for Facebook Page, you are
likely to be on the Page itself by default. It can be quite confusing to
consider that wall is not the place where 99% of your fans will see your update
first. Though there might be some people leading straight to the wall through
an ad or link. The existing fans are going to look at your update in their
newsfeed. Always remember that saying something like ‘check out our tab on the
side’ is entirely out of context for people who see this update in the
newsfeed. Try to use a photo instead to draw people into your updates.
3.
Restrict ads to people who don’t like
your page
Although there is no direct option to it, this can be done
in a roundabout way by choosing to show your ad to people who haven’t liked
your page already. It is an easy option to select whenever you set an ad up.
Doing this will not only avoid paying to remarket to the contemporary fans. You
also avoid bombarding new fans who might not have decided if your page is
valuable or not.
4.
Do not worry about writing too little
Sometimes there seems to be an increasing amount of worry by
brands, who wish to update frequently so their fans won't forget him. You must
have thought that refreshing a page is the best practice; it's not as necessary
as you think of it. Think about the brands followed by you on facebook. Will It
direct your attention if one of them missed an update. So many brands are
guilty of filler content for keeping their fans entertained, but this is the
nature of Facebook that you are still going to see them in the newsfeed. No one
is going to keep coming back each day to check whether they have made an
update.
5.
Do not forget to send an update to
the fans
This is an excellent feature for Facebook pages that
gradually hid as Facebook made changes to their pages. An update can be sent to
all the fans of your page and will show as a notification in their inbox of
Facebook. This can help in ensuring that all the fans see a vital announcement
you make if they have missed it as a wall post. It can be accessed by clicking
on ‘Edit Page’ then ‘Marketing’ and then ‘Send an Update.’
6.
Permit fans to tag photos on the
Page.
Photo tagging is an ultimate way to increase fans. What many
people are not able to realize is that this currently is the default for
Facebook Pages. To allow fans to tag photos, do the following:
·
First, go to ‘Edit’ section of your page.
·
Then click on “Apps” on the left.
·
Scroll down to photos.
·
Click on ‘go to app.’You now will be able to see the option to change
your photo settings. It will include allowing fans both to upload photos and to
tag photos.
SOfia Martine is a creative person who has been writing blogs and articles about cyber security.She writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. Her articles have been published in many popular e-magazines, blogs and websites.
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